Successfully Marketing a Doctor’s Office/Medical Clinic

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In today’s modern age, marketing and media has becoming an essential part of organizational growth – even for medical practices. The truth is, more and more people have transitioned to seeking information on the web, including health information. A 2013 Pew Research Center Report states that “72% of internet users said they looked online for health information within the past year”. That means doctors, practices, and hospitals need to “get with the times” and establish an online web presence. If not, you might be out of a job in no time.  Marketing platforms like referralMD can generate exposure  to your healthcare facility and what services you offer by allowing patients and other referring doctors to find you on the top pages of Google and other search engines.

That is why building a positive online reputation is incredibly important, especially when a competing doctor’s clinic may be only a few blocks away from yours.

Below, we’ll be covering several online medical marketing topics such as:

  • Internet Marketing
  • Web Design
  • Social Media Marketing, and
  • Paid Internet Advertising

What You Need to Know About Internet Marketing for Doctors

3 Frustrating Changes to the Healthcare Online Marketing

As medical marketing strategies fully embraced digital, many frustrations arose amongst health professionals. Despite the annoyances, these significant changes have proven to be beneficial for doctors across various specializations; from online reviews playing a role in patient decision making to doctors now being able to more freely engage with their patients online and outside of the office.

6 Simple Steps for Marketing Your Medical Practice Effectively

Like a traditional marketing strategy, a successful online marketing strategy for any medical practice starts with identifying an audience of people who are most likely to become a patient. You must also consider digital advertising, and user generated content based on patient testimonials.

3 Ways to Effectively Market Elective Surgery Procedures

Do you know what it truly takes to market your procedures successfully online if you’re an elective surgeon? We are aware it’s tough, but it is doable. Does a website, buyer personas, blogging or social media ring a bell?

The web now offers substantial growth opportunities for medical practices. It all stems from the effectiveness of your website and understanding the psychology behind how to persuade your patients.


4 Key Ingredients of a Patient-Attracting Medical Website

Like your office, your website is a direct reflection of how patients view you as a reputable medical professional. Your website plays a vital role in your ability to gain new patients and present your practice as an industry leader.

If your goal is to convert website visitors into new patients for your office, your website design and functionality along with the quality of your web content are keys to your success.


Introduction to Online Reputation Management for Medical Practices

Did you know, consumers make their purchasing decisions online before stepping foot in a medical facility of their choice?

As a medical professional, your reputation within your field and among your patients is one of your most valuable assets.

With more people turning to the internet to search all things health-related from remedies to soothe their aches and pains to selecting the most suitable doctor to seek treatment, doctors need to start actively managing their online reputation.


4 Incredibly Effective Ways to Get New Patients from Online Medical Marketing

The success of your online marketing depends on your ability to:

  • Create a website that easily introducesyour medical practice to prospective patients,
  • Provide educational content that captivates your audience;
  • Use social media as a patient generation tool.

Maximizing Your Patient Outreach Online with Social Media Marketing

7 Social Media Marketing Strategies That Will Grow Your Practice

To execute a robust social media strategy, you must go beyond just creating a Twitter account or establishing a page on Facebook. You have to engage with your audience; this is what social media is all about.

Several easy-to-execute strategies will ensure you leverage the prowess of social media. These tactics range from sharing regular updates to responding to using images and video to increase your reach.


3 Ways Using Social Media for Your Medical Business Generates New Patients Leads

Social media is one of the most powerful online marketing tools out there. Its ability to put you directly in front of past, present and future patients is reason alone to embrace this massive platform.

Through the use of several social media strategies you can enhance your opportunity to create new customer leads through education, networking, and promotion.


7 Social Media Secrets for Doctors from Dr. Miami

It’s rare you come across a surgeon who is killing (no pun intended) it online thanks to social media. So much so, that he becomes an instant Internet sensation.

His name is Dr. Miami. With his tactics, he proves that social media for doctors is a far cry from a waste of time, money and resources.

If you’re a physician who’s eager to take your practice to the next level, Dr. Miami’s seven secrets are a great place to start.


How Social Media Marketing with Facebook Impacted the Healthcare Industry

Facebook and the healthcare industry have become one. Consumers concerned about their health have turned to social media for two reasons:

  • (1) To express their health issues; or
  • (2) To seek advice from the best practitioners to find for various medical services.

Facebook, in particular, has become the consumers social platform of choice. As a result, more health professionals are turning to this popular social media platform to engage with more health concerned users. Other platforms such as Twitter and Instagram are perfect places to connect with industry influencers.


Medical Social Media Marketing: Creating Your Practice’s Facebook Page

Social media continues to play a significant role for medical professionals. Many are turning to Facebook to build their brand further and increase patient volume. Health practitioners tend to lack the knowledge involved with creating a great Facebook business page. Before you begin to tackle Facebook marketing, you need to consider the following:

  • Do I know how to set up a business page for my practice?
  • What type of content do I need to post?
  • What are some of best practices to get my brand in a front of the masses to build a solid fan base?

Do you worry about having enough patients? Are you having recurring nightmares that one day you will walk in and the schedule will be bare? Are you a new clinic struggling to beef up your daily schedule? Here are 10 strategies to effectively promote your medical practice OFFLINE:

1. Have a professional website, a well written blog, and an active Facebook page and Twitter handle.  You must have a social media strategy to stay current (and continuous shameless self-promotion will not work).  Post on Facebook and Google+ a minimum of 10 posts per week, and aim for about four times that amount for Twitter.

2. Be active in the community. Have a clinic presence at health fairs, sporting events, and anywhere else you can set up a booth. Make it fun and get a mascot and bring it along too!

3. Donate a physical or consultation or cosmetic service for a local charity auction.

4. Have an open house (with refreshments and door prizes). Invite the public, colleagues, and referral coordinators from other clinics and hospitals.

5. Become the expert.  Make yourself available to local and national news centers and online and print publications to comment on current health issues. Give seminars and talks on health issues that you specialize in or have special knowledge in.

6. Increase patient satisfaction using customer service from the and your patients will do a lot of marketing for you.

7. Send a hand written thank you card to each new patient that comes in, and to the doctor that referred them.

8. On that note, send out birthday cards and/or e-mails. This is also a great way to remind people of their annual check ups.

9. Get involved in the local chamber; host lunch-and-learns at the local assisted living facility or library.

10. Give out care packages to patients with all of the brochures from your ancillary services, a pen with your office information on it, as well as a fridge magnet business card.


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Paul Terentev is a talented designer and program developer with experience in HTML, CSS, PHP, and Javascript. His strength as a staff developer comes from his previous entrepreneurial successes with Students4Students Education, a company that provides after-school classes where students can learn to code from PartPixel employees as well as a multitude of other STEM courses.

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