E-Commerce: Since 1910 Jewelers

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Since 1910 Jewelers

E-Commerce Website


Since 1910 is an online e-commerce store for diamond wedding rings. With a high number of sales and daily website visitors, the e-commerce program had to be re-thought to account for the growing customer base. PartPixel was hired to program the “Create your own engagement ring” section and integrate the business logic with Shopify using Ruby on Rails code.

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The program included complex, intelligent, business logic that effects the price on Shopify for the end user. This includes location-based (IP tracking) price differences as well as differences in price based on diamond cut, clarify, color, and carat. Band sizes and styles also changes the end-user’s price which is pre-programmed using the CMS system built by PartPixel.

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