Simply put, a website is a glorified business card displayed online. It doesn't do much without a bigger plan. A sales funnel is a process and plan that directs traffic through a system that results in paying customers. If you're going to spend good money on a website, you might as well get a return on that cash by making it into a functional sales and marketing tool.
What is a Conversion? ROI? CRO?
A conversion is a sale. Simple. Conversion = Cash. A conversion rate is how many users turn into cash. A ROI is your return on investment. So, if you pay us a couple thousand dollars a month to give you more traffic, what is your return on that investment? Conversion rate results also influence ROI from every traffic source and campaign you run; so the higher your conversion rate, the better your ROI will be. Conversion Rate Optimization (CRO) improves nearly every other aspect of digital marketing by increasing the value of your website to each visitor. The continuous change is due to permanent improvements within your CRO and it lasts long after testing is complete. This way, even if you decided to build a whole new website four years from today, you would still retain and be able to use the results from all tests that were run now. The information would still be a knowledge bank of optimal practices useful for your next venture.
A/B Split Testing
Better website ROI
How do we get users to give you their information?
We use "sales hooks". These are free or almost free items such as e-books,
memberships, discounts, coupons, etc., that entice the user to give you either a phone number or email so that you can sell to them later.
How do we know who will buy and who won't?
We use sophisticated tracking technology that can find users' demographics (age, gender, socioeconomic status, interests, race, etc.), we run our test and find the specific formula that results in a qualified buyer, then we sell to them.
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It is a lot cheaper and more rewarding to turn existing users into paying customers rather than buying more website traffic. Make sure you're not missing out on cash by not having a proper sales process to funnel your users into. We'll help with that.
Are your competitors taking your needed market share? We'll find out the processes that they are doing that are working and do the same for you. You can take a peak at your competitors yourself at spyfu.com We'll find out where they're getting their traffic from and get some for you too!
Is your existing website not producing results? Well maybe your users are hitting a road block somewhere. We'll find it. We offer the most effective CRO techniques, A/B split testing, multivariate testing, as well as various other methods such as changes in site layout, proximity, color, fields and journey paths.
Using a test-focused approach, we make sure to obtain the best results specific to your company. Our team will constantly test and enhance all aspects of your website, checking (and re-checking) what works and what doesn’t in order to turn more of your visitors into converted customers.
Tell us about your project
Let us help you get your business online and grow it with passion
Work for your money while making your money work for you! Invest your marketing budget into our acclaimed CRO strategy, developed by our professional team, and get an immediate return on your investment.
Let us focus on your website so you can focus on your customers!